01 — Profile
Fashion is creative.
It is also a system of decisions.
My interest is in that second part — what gets chosen, in what quantity, at what price, and for whom.
It came from the floor itself. In a premium flagship, the decisions I found most interesting had all been taken months earlier by someone I never met: the buy, the depth, the price, the size curve. Selling is where you find out whether they were right.
The habit is older than the job. I analyse what I look at — how a shop is laid out, why one category gets twice the space, why a garment is touched all afternoon and bought by nobody. It applies well beyond fashion.
The courses exist for the same reason: to understand how the industry works, not to collect certificates.
- Based
- London
Valencia - Focus
- Buying
Merchandising
Product
E-commerce - Background
- Business
Administration - Industry
- Premium retail
Contemporary
Luxury - Available
- 2027
International
